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Ladbrokes Casino Cookies Policy

This Cookies Policy explains how Ladbrokes Casino uses cookies and similar technologies when you visit or use its website. It describes the purposes for which these technologies may be placed on your device, the information they can help collect, and the choices available to you.

Cookies help Ladbrokes Casino operate its online services, remember selected preferences, understand how visitors use the website and present more relevant communications. This policy should be read together with any other privacy information made available on the website. Ladbrokes Casino is intended for customers aged 18 and over.

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What Cookies Are

Cookies are small text files that a website may store on your computer, smartphone, tablet or another internet-enabled device. When you return to the same website, the cookie can allow the site to recognise your browser or remember information from an earlier visit.

Cookies may be temporary or persistent. Temporary cookies, sometimes called session cookies, normally expire when you close your browser. Persistent cookies remain on your device for a set period or until you remove them. The length of time a cookie remains active depends on its purpose.

Some cookies are placed directly by Ladbrokes Casino. Others may be placed by service providers that support website functionality, analytics, security, advertising or customer communications. Similar technologies, such as pixels, tags, software development kits and local storage, may be used for comparable purposes. In this policy, these technologies are generally referred to as cookies.

Types of Cookies

Cookies used on the Ladbrokes Casino website can be grouped according to their purpose. A single cookie may support more than one function, and the technologies in use may change as the website develops.

  • Essential cookies support core website functions and security.

  • Performance cookies provide information about website use and technical performance.

  • Functional cookies remember choices and improve the online experience.

  • Marketing cookies help measure promotional activity and may support more relevant advertising.

Cookies may also be classified as first-party or third-party cookies. First-party cookies are set by the website you are visiting, while third-party cookies are set by another organisation providing a service through that website.

Essential Cookies

Essential cookies are necessary for the website to provide services that you request. Without them, certain features may not operate correctly, and some areas of the website may be unavailable.

These cookies may be used to help with account access, session management, fraud prevention, security controls, traffic distribution and the operation of payment or responsible account management features. They can also help the website identify unusual activity and protect customer accounts from unauthorised use.

Essential cookies do not normally store information for the purpose of creating a marketing profile. They are generally used only for the operational, security and technical purposes required to deliver the service. Because they support core functionality, blocking them may affect your ability to register, sign in, navigate the website or use casino services.

Performance Cookies

Performance cookies collect information about how visitors use the Ladbrokes Casino website. For example, they may help identify which pages are visited, how users move through the site, whether a page loads successfully and whether an error has occurred.

The information gathered through these cookies is used to monitor website performance and improve reliability, layout, navigation and content. It may also help Ladbrokes Casino understand general patterns of website activity, such as the popularity of particular features or the points at which visitors leave a page.

Performance information is generally considered in an aggregated or analytical form. Depending on the technology involved, information may be associated with a device, browser or online identifier. These cookies are not intended to record the content of private communications or the details of individual casino bets.

Functional Cookies

Functional cookies allow the website to remember information that makes your visit more convenient. They may retain preferences such as language, region, display settings or other choices made while using the website.

These cookies can also support enhanced features, help maintain a consistent experience between pages and reduce the need to repeat the same selections during a visit. If you decline functional cookies, the website may still be available, but some preferences may not be saved and certain features may operate in a more limited way.

Functional cookies should not be confused with essential cookies. Essential cookies are required for core services, while functional cookies improve usability and personalisation without necessarily being needed for basic website access.

Marketing Cookies

Marketing cookies may be used to understand the effectiveness of promotional campaigns and to help deliver communications that are more relevant to your interests. They can record information about visits to the website, interactions with advertisements and responses to promotional content.

These cookies may help Ladbrokes Casino and its selected service providers measure campaign reach, limit repeated advertisements, identify potential customers and understand which forms of communication are most useful. Where applicable, they may also help coordinate advertising across different websites or devices.

Marketing cookies are not required for you to browse the website or use its essential services. If you refuse or withdraw consent for these cookies, you may still see advertising, but it may be less relevant or less tailored to your interests. Your cookie choices do not change the age requirement for using Ladbrokes Casino services or replace any account, identity or safer gambling checks.

Managing Cookies

You can manage cookies in several ways. When a cookie preference tool is available on the website, it allows you to accept or refuse categories of non-essential cookies. Your choices may be saved so that they can be applied during later visits, although you may need to renew them if you delete cookies or use a different browser or device.

You can also control cookies through your browser settings. Most browsers allow you to view stored cookies, block particular categories, delete existing cookies or receive a notification before cookies are placed. Instructions vary between browsers and devices, so you should consult the relevant help menu for current guidance.

Blocking or deleting cookies may affect the way the Ladbrokes Casino website works. In particular, disabling essential cookies may prevent account features, security functions or other requested services from operating. Removing cookies from one browser or device will not necessarily change the settings on another browser or device.

If you have questions about cookie preferences, website functionality or the information covered by this policy, you can contact Ladbrokes Casino at [email protected]. Please do not include passwords, payment details or other unnecessary confidential information in a general support message.

Third-Party Cookies

Some website functions may be supplied by third parties. These providers may use cookies or similar technologies to support services such as analytics, security, customer communication, payment processing, embedded content or advertising measurement.

Third-party cookies are controlled by the organisation that places them. Their use may be subject to that organisation's own privacy and cookie information, which may explain how data is collected, retained and shared. Ladbrokes Casino does not control the policies of independent third-party websites or services and recommends reviewing their information before interacting with those services.

Third-party services may change over time as website features, technical providers and business requirements develop. Where appropriate, cookie preference controls or browser settings can be used to restrict non-essential third-party technologies. Restricting them may cause an embedded feature or external service to work differently.

Policy Updates

Ladbrokes Casino may update this Cookies Policy when its website, technology, service providers or cookie practices change. An updated version will be made available on the website, together with a revised date where appropriate.

Changes may also be made to reflect improvements in transparency or changes to the way cookie choices are presented. You should review this page periodically to remain informed about current practices. Where a change requires a new choice or notice, the relevant information will be provided through the website or its cookie preference tool.

Continued use of the website after an updated policy is published does not override any choices available to you for non-essential cookies. Your selected preferences remain subject to the controls and options presented at the time of your visit.

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